If you want to improve customer satisfaction and sales, you’ll need to adopt a multichannel strategy. That means combining digital and physical channels to create an Omni-Channel business model. For example, you could install an optically attractive POS display for your high-quality product range, or you could offer a mobile app that lets customers make purchases on account at a stationery store. There are many possibilities for you to implement a scalable and affordable digitization plan.
The first thing to note about the retail technology field is that it is experiencing an enormous boom. Every day, new shops are popping up. Retailers are always testing and refining their digital offerings. Some have started to integrate the internet into their stores, like Orsay in Paris, or Decathlon in Germany. They are using digital solutions to make shopping fun and exciting for their customers.
Another innovative technology is the digital tracking of visitor behavior at the point of sale. Currently, about 10% or 20% of online sales are tracked, but most retailers don’t have any kind of knowledge of the same. This technology enables retailers to make informed decisions regarding their business. With a little bit of data mining, it’s possible to identify areas of improvement for the POS and other in-store departments. It also gives customers the ability to retrieve their products at the POS and complete their purchase. In addition, the ability to use the same device for multiple touchpoints makes for a smoother checkout experience.
Having a good digital service at the POS can be a huge help to stationary trade. The ability to collect relevant data can help retailers tailor their offers to individual consumers. Using the right analytics to understand consumer behaviour and needs allows them to develop a more personalized sales plan. As an added bonus, the POS can be a competitive advantage in a retail environment where margins are slimmer than ever before. A POS system equipped with this functionality can give you a leg up on competitors, especially when your customers are busy browsing, comparing, or researching.
One interesting and potentially lucrative area is the digital attribution of the most memorable shopper experience. For instance, a Bonprix smartphone app allows shoppers to reserve items for fitting, choose payment methods, and retrieve their purchased goods through a POS system. It’s a real-time solution that works with other in-store technologies such as QR codes. Ultimately, this allows retailers to provide their customers with the best possible shopping experience.
Another important digital service is the creation of personalized shopping lists. By analyzing a user’s past purchasing habits, it’s possible to create a list of recommended items based on their preferences. These lists are shared with other shoppers, and the data can be used for cross-selling. To get the most out of this technology, you’ll need an accurate, up-to-date database of all customers’ previous and current purchases.
